Glasskin is a conceptual art-directed NFT character collection through structured AI prompting, then designed a cohesive visual system and landing page — positioning digital collectibles as emotional objects, not speculative assets.
Role
Website designer
Focus
AI art direction, UI design, Responsive design
Interaction Design
Scope
Live framer website
tools
Leonardo.AI , Framer
AI art direction
Built a structured prompt system controlling lighting, material, proportion, and aestetic. Iterated to eliminate style drift. Curated outputs for tonal consistency.
Emotional Positioning
NFT platforms default to urgency and hype. Chose glass as a material metaphor — fragility, transparency, calm — and designed every layer (palette, texture, pacing) to reinforce that emotional register.
Visual language
Paired Instrument Serif with Public Sans to balance poetic warmth and interface clarity. Built a pastel gradient palette that echoes morning mist without losing contrast.
New user onboarding for empty states
Used Framer to choreograph scroll-triggered parallax, card reveals, and transition movement on design elements, making the page feel alive without breaking the calm tone.
01 – the reason
Every NFT site I landed on gave me the same feeling
Every NFT platform I looked at felt the same – countdown timers, neon, discord links before you even know what you're looking at. The whole space is designed around urgency. I wanted to see if a digital collectible could work the opposite way: soft, personal, something you feel comfortable sitting with for awhile.
02 – character building
Building consistency in AI image generation
AI generation is easy but consistency is the real challenge. I built a structured prompt system to control lighting, material detail, proportions, and camera settings, then kept iterating until everything felt cohesive. The result is a series of translucent characters that share the same style, lighting, and visual language.
02 – visual language
